1. Your Target Audience

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Fill out the details below for the platforms you want to be active on. Think about: who is my audience? What problems do I solve for my audience? And why would my ideal audience member follow me? What do they get as an exchange when they press “follow” and decide to engage?

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2. Your Platform and Purpose

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In this section, you can plan your platform's purpose, decide on posting frequency, as well as your content type. From the previous exercise, now go ahead and add your target audience to the platform. Your "Content Pillars" will show up automatically here once you start planning your posts.

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3. Your Content Pillars

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Step one: define your mission

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Your social media mission is a combination of your answers to the following 2 questions:

What do you want to be known for?

And who do want be be known to?

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Example: I want to be known as the go-to place for making social media simple, with fluff-free strategy insights and organic marketing for marketers, freelancers and founders.

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Step two: plot and pillar it up

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We know our mission, now it's time to set the stepping stones to getting there (or in other words, create our content pillars.)

To do that, you need to think about this: what do you need to share to be that thing to that person?

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Example:

Fluff-free strategy insights.
Organic social media tips.
Simple trend breakdowns.
Brand stories that bring complex topics to life. </aside>

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Step 3: take them for a test ride

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Prompt: What 3 topics do I need to post about to be what I want to be, to who I want to be known to?

You've defined your mission, you've created pillars by plotting how you're going to achieve your end goal through the content you share, and now it's just time to... do!

Give your 3 new pillars a spin in the next 4 weeks of your content, and see how you get on.
Try and keep an even spread across your pillars, but don't be rigid. Keep it intuitive, check your insights and adapt as you learn. </aside>

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Your PLM Content Strategy

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Notion template designed & built by she creates.